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First six+ years of my career focused on developing memorable, award-winning social strategy for brands.

^{Social strategy for Plant Paper (2020): provided strategy and direction for environmentally-friendly toilet paper brand, Plant Paper. focused on bringing in cheeky, lighthearted touchpoints that highlight the USPs of the brand in a distinctly shareable way.}

^{Social strategy for Feals (2019-2021): provided founding strategy for d2c CBD brand Feals, with a focus on establishing brand trust as an educational resource for CBD-curious individuals, mental health centric franchises, and UGC strategy.}

^{Social strategy for Girlboss (2017-2019): I developed Girlboss’ first social strategy, including all writing, planning, and execution across each @girlboss channel. launched IGTV franchises, developed unique brand voice and POV. I grew the Instagram account from 300k followers to over a million in a year. Clients: Uber, Google Play, Cathay Pacific}

^{social strategy for Seed Health (2019): translating science 0:-). developed unique franchises for IG Stories and assisted in consolidating complex scientific concepts into visually metaphoristic feed assets. a few of my favorites are below.}