My copy and brand communication expertise has shown up on landing pages, packaging, OOH, social, and more. I specialize in developing unique TOV and positioning across marketing channels, content, and web.
Landing page and ad copy for Pure Beauty (2024)
360° copywriting for Rose Los Angeles (web, storytelling, campaigns, in-store displays, printed collateral, sales materials, social, email, ads, SMS)
Email copy for various DTC brands (2023-2024): Feel Goods, Salt & Stone, Omnilux, Proper Good, Feals, WellTheory, Pure Beauty
Go-to-market campaign strategy for Cava expansion, In collaboration with Jam Studio (2021). Scope: Concept + 360° digital copy (ads, email, social, OOH, influencer, scripts)
Copy + content for Feals (social, print + digital paid media, web, merch, OOH, email, blog)
misc (2014-2018)
dazed magazine: @lilmiquela is the it girl who lives in your phone
content pieces written for CANVAS
the essence of being: an interview with miguel laino
the boy in the fur: an interview with tracy kerdman
peter paul rubens and the female form